What does that mean?

Harley-Davidson University
Harley-Davidson University is an educational system for Harley-Davidson dealership owners and employees. It includes training held at facilities like the school in Milwaukee, regional training, and large dealer gatherings like the annual Dealer Operation training event. It also includes in-dealership programs like PHD, PACE and ProSell, as well as programs presented by associated companies like CBSI and Harley-Davidson Credit.
The goal of training is to insure that Harley-Davidson dealerships continue to be the industry leaders and provide excellence in the motorcycling experience of our customers. Only Certified Harley-Davidson Dealerships can participate in these programs.

PHD Service Training
Service Training is comprised of two parts; PHD In-Dealership training and Service training classes. PHD programs are targeted at all dealership employees technicians and others who assist customers with technical product questions
The PHD In-Dealership Training is a self-paced video and workbook driven program. The topics range from basic servicing and engine rebuilding topics. These programs meet the needs of new and experienced technicians.
Classroom training is also offered at three locations in the US.; Harley-Davidson's training facility in Milwaukee, and the Motorcycle Mechanics Institute facilities in Phoenix and Orlando. At Harley-Davidson University, they are committed to offering training programs that will help serve the customers, exceeding their expectations every time. Only Certified Harley-Davidson Dealerships can participate in this program.

PHD Course Offerings
PHD General
Powertrain Service
Vehicle Maintenance
Electrical Diagnostics
Chassis Service
Ultra Electronics
Engine Rebuild

PACE
The Parts Accessories & Clothing Expert program is comprised of two parts; In-Dealership training and regional training classes. PACE programs are targeted to all dealership employees who have contact with customers.
The PACE In-Dealership training is a self-paced video and workbook driven program. The topics range from basic salesmanship, merchandising and display techniques to product knowledge and department operations. these programs are of value to both new and experienced employees in the Sales, Parts and Service departments.
Classroom training is offered at locations across the US. Course content is the same at all locations. At Harley-Davidson University, they are committed to offering training programs that will help serve your customers, exceeding their expectations at every turn.

PACE Course Offerings
MotorClothes Sales
Parts & Accessory Sales
Service Department Sales
Merchandising and display
Marketing

ProSell
ProSell is a self contained In-Dealership training program. It is designed to increase the effectiveness of experienced salespeople and provide dealers with the long term capability to train new salespeople as needed.

HOG = Harley Owners Group